Farris Nasr
Co-founder & CEO @ ChatFeatured | Shaping how brands get discovered by AI. Expert in AI search optimization, and how LLMs retrieve, rank, and recommend brands.
6 minHow to Measure AEO ROI: Proving the Revenue Impact of AI Search Visibility
Learn how to measure AEO ROI and prove the revenue impact of AI search visibility. This guide covers the 4-layer attribution stack to track citations and traffic.
7 minHow to Find Content Gaps for AI Search: A Step-by-Step AEO Audit Playbook
Learn how to identify and fix content gaps to improve your brand's visibility in AI search engines. This step-by-step AEO audit playbook helps you secure citations in ChatGPT, Gemini, and Perplexity to drive modern digital discovery.
6 minHow to Fix Inaccurate AI Answers About Your Brand: The 2026 Guide
Learn how to identify and correct AI hallucinations about your company. This 2026 guide provides a step-by-step workflow for optimizing brand accuracy in AI search results across ChatGPT and Gemini.
5 minHow to Improve AI Citations for Your Website: A Step-by-Step Playbook
Learn how to earn more AI citations and boost visibility in AI search results. This step-by-step playbook covers technical infrastructure and content strategies to optimize your brand for ChatGPT, Gemini, and Perplexity.
6 minHow AI Models Choose Sources: The 2026 Guide to AI Discovery
Learn how AI models select sources in 2026. This guide explores the shift to AI discovery and how brands can optimize for citations in ChatGPT, Gemini, and Perplexity. Master the signals that drive visibility in the age of AI search.
7 minWhy Your Website Isn’t Being Cited by AI (And 9 Fixes That Actually Move Visibility)
Learn why AI search engines are ignoring your content and how to fix it. This guide provides 9 actionable strategies to improve your AI website search visibility and secure citations in models like ChatGPT and Perplexity.
6 minPR & Comms Guide to AI Brand Mentions: How to Monitor Reputation Across ChatGPT, Gemini & Perplexity
Learn how to monitor brand reputation across ChatGPT, Gemini, and Perplexity. This guide for PR teams explains how to use ai data analytics to track mentions and optimize for AI search. Protect your brand's narrative in the age of AEO.
5 minPerplexity, Google AI & Beyond: How to Earn AI Citations and Source Links
Learn how to earn citations in Perplexity and Google AI using the Atomic Answer framework. This guide explores Answer Engine Optimization (AEO) strategies to boost your brand's visibility and conversion rates in the age of AI search.
7 minLocal AEO Playbook: Getting Multi‑Location Brands Featured in AI Search Results
Learn how to optimize multi-location brands for AI search engines. This Local AEO playbook provides a strategic framework to ensure your business is discovered and recommended by ChatGPT, Gemini, and Perplexity.
6 minHow to Get Your Brand Featured in ChatGPT, Gemini, Copilot & Perplexity
Learn the step-by-step strategy to get your brand recommended by AI assistants like ChatGPT, Gemini, and Perplexity. This guide covers technical AEO foundations, content strategies, and how to track your AI visibility.
9 min10 Best AI Search Tracking Tools to Monitor Your Brand Visibility in 2026
Compare the 10 best AI search tracking tools for 2026, including ChatFeatured, SE Ranking Visible, Otterly.ai, Rankability, and more. Full feature comparison, pricing, and recommendations for monitoring your brand's visibility across ChatGPT, Gemini, Perplexity, and other AI models.
3 minChatGPT Atlas and the Future of AI Search
What It Means for Brands OpenAI just introduced Atlas, its new AI-native browser — and while most headlines are talking about the product itself, the real story is what it represents: the next era of search. Atlas merges web browsing, chat, and real-time reasoning into one interface. You can ask questions, open tabs, summarize pages, and get tailored answers — all without bouncing between search engines and websites. It’s not just a browser update. It’s a sign that AI is becoming the primary
2 minThe End of Reddit SEO: What ChatGPT's Pivot Means for Brands
In mid-September, something major happened in the AI search landscape that most people missed. ChatGPT deprioritized Reddit as a source. Reddit’s share of citations in ChatGPT responses dropped from 14% to under 2% in just three weeks. Shortly after, Reddit’s stock fell 15% as investors realized those $60M AI licensing deals may not be as valuable as they thought. So what changed? OpenAI is moving away from user-generated forum content and toward authoritative, premium sources - NewsCorp, Fi