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Your go-to hub for GEO and AEO tips, tactics, and trends
3 min read
SEO is Dead, Long Live GEO: Your Guide to AI Search Optimization
Here's a stat that should make every marketer pause: 27% of B2B buyers now skip Google entirely and head straight to ChatGPT for research. That number was zero just 18 months ago. If your content strategy hasn't evolved, you're already invisible to a growing chunk of your audience. The rise of AI search tools like ChatGPT, Perplexity, and Google's AI Overviews has fundamentally changed the game. Traditional SEO focused on ranking high to get clicks. But when AI tools synthesize answers from mul