January 2026
AI Mode trackers are now essential tools for modern SEO strategy. Here's why: brands appear in 90% of AI Mode responses, compared to just 43% in AI Overviews. Google delivers answers directly in its interface, and as AI answers reduce direct clicks, the value of SEO is shifting from traffic generation toward brand visibility and influence—click share—when users get answers directly from the search page.
Brand mentions are becoming as critical as link mentions. AI recommendations build Share of Model authority, even if a user never clicks through to your site. Traditional SEO tracking still works, but it lacks visibility into how brands appear in AI-generated answers. That's exactly the problem the right AI Mode tracking tool solves.
This guide is for CMOs, marketers, agencies, and SaaS brands. We've reviewed the best AI Mode tracking tools to help you choose the right fit for your business.
The Best AI Mode Tracking Tools: Quick Comparison
| Tool | Core Focus | Best For | Key Strength | Starting Price |
|---|---|---|---|---|
| ChatFeatured | AI search optimization & execution | CMOs, agencies, SaaS | AI-agent automation + optimization | $499/mo |
| SE Visible | AI visibility tracking | Agencies, SEOs | AI Mode monitoring | $189/mo |
| LLM Pulse | Brand recommendations & sentiment | CMOs, agencies, PR | Share of recommendations across LLMs | €49/mo |
| Profound AI | Enterprise AI visibility & content ops | Large brands, enterprises | Read/write AI model + automation | $99/mo |
| Nightwatch | AI + traditional SEO tracking | Agencies, local SEO | Precise AI rankings + geo-level data | $39/mo (+ AI add-on) |
| Peec AI | Conversational AI visibility | SaaS, B2B, ecommerce | Simple dashboard + competitor benchmarks | €89/mo |
| Otterly AI | GEO & prompt-based AI tracking | Agencies, GEO teams | Automated prompt testing + GEO audits | $29/mo |
| Keyword.com | Verified AI & rank tracking | SEO agencies, data teams | High-accuracy verification + localization | $4/mo |
Top Google AI Mode Tracking Tools
1. ChatFeatured
Overview and standout features
ChatFeatured is an AI search optimization platform that goes beyond tracking—it helps brands get discovered and recommended by AI models like ChatGPT, Perplexity, Gemini, and Google AI Mode. While most tools stop at monitoring, ChatFeatured uses AI agents to actively improve your visibility across AI search platforms.
The platform processes over 500K+ prompts monthly and provides actionable insights that translate directly into improved AI visibility.
Key features include:
- Multi-platform AI visibility tracking covering ChatGPT, Perplexity, Gemini, Google AI Mode, and AI Overviews
- AI-agent-led execution that automates content generation and search optimization workflows
- Competitive intelligence showing exactly how you stack up against competitors across all major AI platforms
- Prompt and topic insights revealing what questions your audience asks AI tools—and where you're missing
- Sentiment analysis tracking how AI presents your brand (positive, neutral, or negative)
- Source analysis identifying which domains and URLs AI engines cite most frequently
- Automated optimization recommendations powered by AI agents that suggest and execute improvements
What sets ChatFeatured apart is the shift from pure analytics to AI-agent-led execution. Rather than just showing you data, the platform helps you act on it with automated content generation and optimization workflows.
Best for:
- CMOs and marketing leaders building comprehensive AI visibility strategies
- Agency owners looking to offer AI search optimization as a service
- SaaS brands that need to appear in AI-generated recommendations
- Teams that want to move from monitoring to automated execution
Pros:
- Goes beyond tracking with AI-agent automation
- Comprehensive multi-platform coverage
- Processes 500K+ prompts monthly for robust data
- Actionable insights with execution capabilities
- Built specifically for the AI search era
Cons:
- Premium positioning may not suit very small businesses
- Newer platform compared to legacy SEO tools
Pricing:
ChatFeatured starts at $499/month, which includes full access to AI-agent automation, multi-platform tracking, and optimization capabilities.
2. SE Visible
Overview and standout features
SE Visible helps CMOs, agency owners, and marketing teams see whether their brand appears in AI results, how it's positioned, and how it compares to competitors. The platform offers clear dashboards built for fast understanding rather than technical deep dives.
Key features include:
- AI Mode visibility tracking across Gemini, ChatGPT, and Perplexity
- Competitive benchmarks against key competitors
- Prompt and topic insights
- Sentiment analysis
- Source analysis highlighting cited domains and URLs
SE Ranking supports hands-on optimization tools for those wanting to move from strategy to execution.
Best for:
- CMOs and heads of marketing building an AI visibility strategy
- Agency owners expanding services beyond traditional SEO
- Marketing teams that need to track AI Mode without complexity
- Brands that want a strategic view, not just rankings or keywords
Pros:
- Purpose-built for AI visibility
- Multiple-platform coverage
- Easy to adopt with no steep learning curve
- Clear visuals designed for non-SEO audiences
Cons:
- Not a hands-on optimization tool by itself
- Export options currently limited to CSV only
Pricing:
- Core: $189/month for 450 prompts and 5 brands
- Plus: $355/month for 1,000 prompts and 10 brands
- Max: $519/month for 1,500 prompts and 15 brands
All plans include unlimited user seats with a 10-day free trial.
3. LLM Pulse
Overview and standout features
LLM Pulse turns AI answers into measurable data, tracking mentions across ChatGPT, Perplexity, and Google to confirm your brand is being recommended.
Key features include:
- Topic insights revealing conversational questions users ask AI tools
- Source analysis identifying cited domains and URLs
- Competitive benchmarks with share of recommendations scoring
- Sentiment tracking for brand positioning
- Strategic briefs generating positioning ideas based on AI search patterns
Best for:
- Marketing leaders prioritizing strategic brand presence
- Agencies expanding into AI visibility and GEO services
- PR teams tracking brand image across AI results
- Companies in competitive sectors
Pros:
- Consolidates brand presence data from multiple AI engines
- Tracks recommendation shares alongside competitors
- Supports white labeling, API, and Looker Studio
- Plans include unlimited seats
Cons:
- Operates as tracking platform rather than optimization tool
- Users must apply findings manually
- Limited export format support
Pricing:
- Starter: €49/month for 1 project, 40 prompts, 5 competitors
- Growth: €99/month for 2 projects, 100 prompts, 10 competitors
- Scale: €299/month for 5 projects, 300 prompts, 15 competitors
14-day free trial with 17% annual discount available.
4. Profound AI
Overview and standout features
Profound AI serves companies transitioning to AI-driven commerce, helping marketing teams examine narratives across different LLMs.
Key features include:
- Visibility Dashboard tracking scores and comparing against rivals
- Conversation Explorer identifying trending questions where rivals appear
- Multi-platform coverage monitoring various models
- Prompt Designer for keeping data relevant
- Enterprise integrations with AWS, Cloudflare, and SOC 2 Type II compliance
Best for:
- Large-scale brands with significant AI visibility budgets
- Marketing teams at major companies where AI recommendations directly influence revenue
- Agencies managing AI search presence for enterprise clients
- Organizations prioritizing SOC 2 compliance and data security
Pros:
- "Read/write" model helps turn visibility data into content
- Uncovers conversation volumes missed by standard SEO tools
- Includes workflow automation for content production
- Connects with technical infrastructure for server-side monitoring
Cons:
- Advanced features behind custom enterprise plans
- Data-heavy interface requires onboarding
- Lacks technical site audit and keyword research tools
Pricing:
For Brands:
- Starter: $99/month for 50 prompts (ChatGPT only)
- Growth: $399/month for 100 prompts across 3 platforms
- Enterprise: Custom pricing for 10+ platforms with SOC 2 compliance
For Agencies:
- Agency Growth: $99/month with 10 workspaces
- Client Add-ons: $399/month per active account
- Agency Enterprise: Custom pricing
17% annual discount available.
5. Nightwatch
Overview and standout features
Nightwatch is a precision-focused tracker connecting traditional SEO performance with AI search visibility, pulling data directly from Google data centers for accurate metrics.
Key features include:
- Generative Rankings tracking positions in AI snapshots across LLMs
- AI Visibility Score measuring brand presence in AI answers
- Active Citations identifying sources referencing your brand
- Precise Localization across 107,000+ locations with zip-code accuracy
- Search Simulator providing unbiased global result views
Best for:
- Marketing agencies with multiple client portfolios
- Local businesses targeting high visibility in specific locations
- Data-focused teams prioritizing precise rank tracking
- Brands connecting classic SEO with AI search visibility
Pros:
- Combines traditional keyword tracking with LLM monitoring
- Deep geographic granularity at zip-code level
- Unlimited user seats and white-labeling on most plans
- Integrates with Google Analytics, Looker Studio, and Search Console
Cons:
- AI search tracking is a paid add-on
- Lacks native content writing and on-page optimization tools
Pricing:
12 plans from $39/month (250 keywords, 50 websites) to $699/month (10,000 keywords, 10,000 websites).
AI tracking add-on: $99-$495/month for 100-500 prompts.
20% annual discount with 14-day free trial.
6. Peec AI
Overview and standout features
Peec AI tracks business visibility across major conversational AI models, making it ideal for well-known companies monitoring their AI search presence.
Key features include:
- AI Visibility Dashboard providing overview across major models
- Suggested Prompts generating tracking ideas based on website content
- Citation Analysis finding domains and URLs AI engines use as sources
- Competitor Benchmarking measuring visibility percentage against rivals
- Daily Refresh updating data every 24 hours
Best for:
- SaaS businesses and B2B agencies monitoring AI service recommendations
- Ecommerce brands monitoring product visibility in charts
- Established websites with existing SEO receiving AI platform referrals
- Marketing teams seeking intuitive dashboards with unlimited seats
Pros:
- Unlimited user seats at all tiers
- Automatically generates relevant tracking prompts
- Identifies specific citing web pages for outreach opportunities
- Simple dashboard with quick learning curve
Cons:
- No historical performance (tracking begins only after sign-up)
- New brands without search presence won't get value
- Similar colors in graphs make data lines difficult to distinguish
- No advanced features like SSO or SOC 2 compliance
Pricing:
- Starter: €89/month for 25 prompts
- Pro: €199/month for 100 prompts
- Enterprise: €499+/month for 300+ prompts
7-day free trial with 15% annual discount. Additional models require extra fees.
7. Otterly AI
Overview and standout features
Otterly AI tracks brand and competitor mentions across AI-powered engines, helping teams monitor visibility shifts on platforms like ChatGPT and Google AI Overviews.
Key features include:
- AI Keyword Research converting keywords into AI prompts
- Visibility Index tracking brand coverage over time
- Link Citation Analysis auditing which content gets referenced most
- GEO Audit identifying visibility gaps through SWOT and competitor analysis
- Multi-Client Workspaces managing separate brands and teams
Best for:
- Marketing agencies managing multiple client brands
- Teams focused on GEO strategies
- Companies tracking and reporting AI-driven referral traffic
- Organizations monitoring brand reputation
Pros:
- Automates manual prompt testing to save time
- Provides unique visibility data
- Delivers objective, non-personalized data for accurate tracking
Cons:
- Prompt-based pricing can get expensive for large query sets
- Newer platform with smaller public footprint
Pricing:
- Lite: $29/month for 15 prompts, 1,000 GEO URL audits
- Standard: $189/month for 100 prompts, 5,000 GEO URL audits
- Premium: $489/month for 400 prompts, 10,000 GEO URL audits
Additional prompts available at $99 per 100. Google AI Mode and Gemini tracking available as add-ons.
14-day free trial with 15% annual discount.
8. Keyword.com
Overview and standout features
Keyword.com delivers 96.86% accurate SEO data through Spyglass Verification, providing solid proof of brand visibility.
Key features include:
- Multi-Engine Monitoring across ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Precision Localization with rank tracking down to specific addresses and zip codes
- Share of Voice Monitor measuring market authority against competitors
- Automated Reporting generating white-label PDF and CSV reports
- Full Integration with Google Looker Studio, Analytics, and Search Console
Best for:
- SEO agencies and enterprises requiring third-party verification of rankings
- In-house marketing teams needing precise, local-level data
- Data-driven teams requiring full API access for custom integrations
- Marketers seeking immediate search performance overviews
Pros:
- Interface focuses on usability
- Mobile-friendly view for checking rankings anywhere
- Includes free tools
Cons:
- Costs escalate quickly as tracking needs grow
- Platform and documentation available in English only
- Lacks integration of multiple Google Search Console accounts
- Lacks broader features for complete SEO management
Pricing:
- Business: From $4/month based on keyword volume (50 to 5,000)
- Enterprise: Custom pricing for 10,000 to 100,000+ keywords
Annual billing provides 2 months free. 14-day free trial for up to 200 keywords.
AI Mode vs AI Overviews vs ChatGPT
Search is no longer just a list of blue links. Today, there are three distinct "worlds" to tackle, each with its own logic. Understanding these differences is essential for brand survival in the current search shift.
Google AI Overviews act like a classic research assistant, quickly showing authoritative sources and guides. It prioritizes topics and long-standing expertise, favoring established directories and major hubs over individual solutions.
ChatGPT has become a decision coach. Instead of just giving information, it offers solutions. Google might show a list of hospitals, but ChatGPT will suggest a specific booking service. ChatGPT's main value is practicality and speed of solving problems.
Google AI Mode is proving much friendlier to brands than standard AI Overviews. Google still prefers deep topical authority, while ChatGPT looks for specific answers. ChatGPT excels at remembering context in long conversations, but Google wins on speed of real-time web data.
Everything depends on what your customer is looking for right now. AI Mode trackers are necessary to make your brand visible and successful across all these platforms.
Future of AI Search and Tracking
Search experimentation is shifting into a "management revolution." AI has become a strategic partner that actively coordinates complex projects. The most significant improvement is Agentic AI, which autonomously executes tasks like "agentic commerce," where AI researches and purchases products without the user visiting a website.
Hyper-personalization will reach a one-to-one scale, making static search results dynamically generated with knowledge of an individual's history and context. "Search of One" means brand visibility will be affected by specific user goals rather than universal keyword density. New frontier models will power these experiences, enabling answers through video or recorded audio.
Looking ahead, the best AI Mode trackers will shift from monitoring rankings to measuring brand recommendation rates. The focus will be on identifying exactly where your brand might be misrepresented by AI and what's causing—or losing—sales. Success will be defined by relevance engineering: securing your brand as a top-of-mind choice for both people and AI.
Conclusion
The new gold standard is securing your brand's presence in AI answers. The goal is the same with every tool: move from link tracking to monitoring recommendations. Pick the AI Mode tracking tool that fits your needs and start building your presence early.
For brands ready to go beyond monitoring and into active AI search optimization, ChatFeatured offers AI-agent-led execution that automates the path from insights to results.
FAQ
1. Can traditional rank trackers show AI Mode visibility?
Traditional rank trackers are designed to monitor organic search rankings, focusing on blue links. AI Mode visibility involves the dynamic nature of AI-driven responses—a concept traditional trackers don't fully capture. For accurate data, you need dedicated AI Mode tracking software.
2. Can AI Mode tracking help with brand reputation management?
Yes, it's a critical tool for modern reputation management. Many AI Mode trackers offer sentiment analysis to see what AI models are saying about your brand. These tools can detect hallucinations and trace the source of misleading information so you can correct it.
3. Can AI Mode tracking tools measure Share of Voice in AI answers?
Absolutely. The best AI Mode trackers offer dedicated Share of Voice or Visibility Index dashboards that calculate the percentage of chats or AI answers where your brand is featured compared to competitors. This allows you to establish your brand's authority within conversational AI search.
4. What's the difference between AI Mode tracking and traditional SEO tracking?
Traditional SEO tracking monitors your position in organic search results (blue links). AI Mode tracking monitors whether and how your brand appears in AI-generated answers—a fundamentally different measurement since AI responses are dynamic, conversational, and don't always include clickable links.
5. How often should I check my AI Mode visibility?
Most platforms update data daily or weekly. For competitive industries, weekly monitoring is recommended to catch shifts quickly. For less volatile spaces, bi-weekly or monthly reviews may suffice. The key is establishing a baseline and tracking trends over time.
6. Do I need separate tools for different AI platforms?
Not necessarily. Most modern AI Mode tracking tools like ChatFeatured cover multiple platforms (ChatGPT, Perplexity, Gemini, Google AI Mode) in a single dashboard. This consolidated view is more efficient than managing separate tools for each platform.